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WELCOME

My name is Alice Ginger

I am a professional coach and complementary therapist with extensive experience helping people improve their lives. I'm also the founder of the "Praxis für Therapy und Coaching", a welcoming coworking space in Basel that provides a supportive community for fellow therapists and coaches to thrive and grow their practices

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For over fifteen years, my passion and focus have been on exploring the relationship between the body, health, emotions, behavior, and relational intelligence, and developing individualized strategies for my clients.

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Before starting my practice in Basel in 2008, I worked in organizing major events in the fashion and art industry throughout Europe. Through my own experience working in a fast-paced and high-pressure work environment, I have gained firsthand understanding of the challenges that many of my clients face in meeting very high standards.

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As a coach, I have supported teams and leaders from various organizations, including Samsung, KPMG, Novartis, as well as smaller local businesses.


My journey began with studying General Biology at the University of Milan before becoming a certified Shiatsu IRTE therapist. I then specialized in Chinese Medicine, completing internships in Kunming, Harbin, and Hainan. Further studies in NLP and Coaching under the guidance of some of the best mentors, who are deeply rooted in gestalt psychology, led to my certification as an NLP Master and Coach certified by IANLP. Additionally, I am recognized by most Swiss health insurances for complementary medicine as a certified complementary therapist by EMR, ASCA, and SGS.

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I live and work in Switzerland and have a passion for splitboarding and hiking in the Alps. I also love traveling solo to experience different cultures, and I am a member of an association that builds community around theatre. I enjoy my role in the committee, as well as acting time to time and building colorful creatures and monsters for the stage.

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Practicing Vipassana mindfulness meditation since childhood, my approach to coaching is holistic, focusing on the whole person - body, emotions, and mind. I know that self-awareness leads to better decisions, authentic leadership, enhanced well-being, and a fulfilling life. I help leaders integrate self-knowledge, emotional and interpersonal intelligence, creativity, and intuition into their work and life to find sustainable excellence because understanding who we are and what we bring to the world around us is the key to a good life.

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About: About
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